Mission：Customers: to provide customers with the best products and services；
          Staff: to create space for development to enhance the value of staff, improve the quality of life；

          For the community： Return provides the operating environment for our community.

Vision：Make China an outstanding leader in the field of lifting.

The core concept (business purposes)：Stick to the base, honesty, endless for the body, Nisshin for the Road；

Team Concept (entrepreneurship)：Thick the mob, the congregation gather the strong, strong, raw power, poly force the Sheng；

Philosophy (work style)：Rigid command, rapid response, the implementation of the initiative, minutes and seconds careful；

Philosophy (business purposes)：Root for the integrity, value for money, customer affinity, first customer；